Consumers take 50 milliseconds to make a judgement about the visual appeal of a brand. ↓
70% of customer’s purchasing decisions are rooted in emotional factors rather than rational utility. ↓
→
32% lift in physical sales when brands employ optimized signage design and packaging photography at the point of purchase.
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For a home furnishings brand, the right room scene can help someone imagine a better version of their own life.
Advancing Possibilities Through Proven Projects
Hooker Furniture’s M line is tailored to young, design-conscious professionals with a taste for sophisticated living.
Hooker required a cohesive visual language that highlighted M’s premium positioning. We executed high-end lifestyle photography and captivating video content designed to evoke emotion and showcase the line's intricate design details across digital and print platforms. We’ve also created sophisticated look books that serve as a crucial resource for consumers and designers alike.
To ignite growth for Our State Magazine’s store, we designed and produced a high-impact video featuring Editor-in-Chief Elizabeth Hudson. This narrative was integrated into a multi-channel digital strategy, beginning with an exclusive email outreach to subscribers, effectively driving brand awareness and new customer acquisition.
As editor-in-chief, Elizabeth Hudson serves as the ideal host and a quintessential spokesperson for North Carolina’s premier culture magazine.
↑ Sweet, tangy, and fresh.
Messages custom crafted for visual communication.
Ready to buy. ↓
← Premium ingredients.
“They are really something. They always make me look good in front of Kathie and I so appreciate that. Also, I have a private car that I let very few people see.”
-- Recent ClientInitiate a Productive Dialogue
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