Consumers take 50 milliseconds to make a judgement about the visual appeal of a brand. ↓
70% of customer’s purchasing decisions are rooted in emotional factors rather than rational utility. ↓
→
32% lift in physical sales when brands employ optimized signage design and packaging photography at the point of purchase.
Grocery
Food
CPG
For a grocery or retail product, the right visual system can make someone stop mid-aisle, extend trust, and reach for it.
Advancing Possibilities Through Proven Projects
Connecting visually with Food Lion’s smart and practical consumers requires a disciplined architecture.
Our longstanding partnership with Dole has provided us with the opportunity to work across multiple platforms, launching bagged product lines, developing social media recipe content, and crafting overarching brand narratives through video for omni-channel campaigns. Dole returns to us for our commitment to maintaining Dole’s clean visual aesthetic that resonates with health-conscious consumers and aligns with the brand's natural, whole-food identity.
Adhering to a disciplined visual architecture we pioneered with their leadership, we have systematically engineered an asset portfolio that accelerates revenue growth. This includes the production of arresting hero imagery, the complete conceptualization and video launch for their primary 'Shop ‘n Earn’ loyalty tool, and the development of a powerful, cohesive social media presence. In defining this foundational visual messaging, we have forged an authentic visual connection that builds long-term customer trust with this savvy demographic.
We have systematically developed visually aligned systems to create a premium, cohesive look for everything from packaging to in-store signage, catering menus, and dynamic digital POP. Unwavering visual consistency effectively drives brand awareness and differentiates the market in a cluttered retail environment.
Dole has long been recognized as a trusted cornerstone brand for health-conscious consumers.
The Fresh Market’s core demographic is a discerning consumer often with curated tastes seeking premium offerings.
↑ Sweet, tangy, and fresh.
Messages custom crafted for visual communication.
Ready to buy. ↓
← Premium ingredients.
“They are really something. They always make me look good in front of Kathie and I so appreciate that. Also, I have a private car that I let very few people see.”
-- Recent ClientInitiate a Productive Dialogue
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